Kinsley has built a culture that stands the test of time, and we knew this mini-doc series had to as well. To accomplish it, we avoided the overly-static look of “talking head” interviews and aimed for a story as exciting as the source material.
Anamorphic lenses provide a wide, cinematic look of the kind typically found in movies. Combined with handheld shooting and detailed sound design, we gave the audience a much fuller understanding of what being on a Kinsley job site actually feels like.
Time is precious on any shoot but even more so in a live construction zone. To get the most from our interviews, we conducted pre-interviews with all of our subjects so we could find patterns and natural connections ahead of time.
When shoot day came, we knew exactly what we wanted, and still had plenty of stories left to tell later.
Master Builder is the flagship of the series. The two cuts below expand the brand picture beyond a single project.
Living the Brand
Values
A short intro call is the easiest next step.
No pitch, just a conversation.
