The primary goal of the video project was to effectively communicate the details of the grant partnership between Family First Health and United Health Foundation. The key messages to be included in the video centered around the partnership's efforts to support underserved families with expanded primary care services, behavioral health, and wellness resources. Additionally, the video aimed to emphasize the deployment of "health connectors" in the community, who would provide in-home support to families, assist with accessing healthcare coverage, manage health, connect with providers, offer in-home screenings, and gather data on community needs.